NIKE
RUN THE ROSE
runners from across the greater Los Angeles (LA) and Southern California area laced up for the Nike Run the Rose, a 3.2-mile course that took participants exclusively through Track 28 inside Rose Bowl Stadium along with the scenic 1-mile outdoor park loop just across the stadium.
Services Provided:
Race Operations | On-Site Staffing | Course Management | Brand Ambassador Coordination | Medical & Support Staff | Event Execution | Vendor Coordination
The event gave participants the opportunity to trial and experience Nike’s current running footwear lineup — Pegasus, Structure, and Vomero — and find the perfect fit for their individual running style.
The Run the Rose wasn’t just a typical run — it was a chance for Nike to showcase the technical differences of their running footwear in a real-world environment to both runners and retailers. On one side, the run gave everyday and elite athletes a chance to find the shoe that fit their stride. On the other, it doubled as an immersive product trial for Nike’s retail partners — from DICK'S Sporting Goods to Foot Locker — equipping them with real-world insights they can share with consumers. A win for both community and commerce. For 25/EIGHT, it’s a reminder of how strategic event operations and staffing can turn a great idea into a flawless execution.
Other brands complimented the event and added to the overall post-race experience activities such as the Hyperice Recovery Zone, electrolytes provided by Electrolit USA , custom keychain BaubleBar Inc. , burgers by LA BURG, and DJ Joey Chavez on the ones and twos.
