HUSTLE
TO HEIGHTS
nike acg
NIKE ALL CONDITIONS GEAR (acg) IS ABOUT PUSHING BOUNDARIES OUT IN THE WILD. HUSTLE TO HEIGHTS CHALLENGED ATHLETES AND BROUGHT PASSIONATE RUNNING ENTHUSIASTS INTO A MULTI-TERRAIN COURSE ACROSS LOS ANGELES LIKE NO OTHER.
Executing at this scale requires dynamic Human Infrastructure. For Nike ACG, 25/EIGHT provided the ground-level operational backbone alongside partners Gemini Timing, Public House Creatives, and Nike LA Ekin.
Managing a footprint spanning concrete urban grids, rugged dirt trails, and a high-throughput hospitality takeover at Benny Boy Brewing in Lincoln Heights demands unassailable field logistics:
Multi-Jurisdictional Athlete Flow: Managed live ingress/egress protocols as runners transitioned from LA city asphalt to off-grid park trails, maintaining strict route safety and real-time comms grids.
Minimal-Impact Trailhead Staging: Deployed specialized field teams for trail staging—keeping the footprint raw, authentic, and environmentally compliant while securing the site for immediate field deployment.
Experiential Hub Transformation: Executed the start/finish-line takeover at Benny Boy Brewing into an ACG experiential hub, designing and bringing to life custom hero product zones, VIP hospitality, and athlete refueling zones.
As mega-events scale across LA, operational execution is your primary leverage. 25/EIGHT delivers the human infrastructure required to execute under pressure so your brand can own the moment.
Services Provided:
Run Operations | Brand Ambassador Staffing | Course Management | Media Team | Branding | Procurement| Event Execution | Vendor Coordination | Venue Coordination | Creative Design | Experiential
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