adidas

GIRLS

eurocamp

The expansion of Girls Eurocamp represents a vital shift in the global basketball landscape. By managing the logistics and support systems—the unseen details—we allowed the athletes to focus on the court, proving they belong on the world's biggest stages.

In June 2025, adidas Eurocamp continued its historic expansion by providing a dedicated, high-performance platform for elite female athletes. 25/EIGHT was proud to serve as the strategic bridge for the 3SSB Select girls' team, facilitating their athletic journey across Italy. Our mission was to provide the human infrastructure required for these elite U.S. prospects to navigate their first international professional environment. We focused on creating an atmosphere that balanced the high stakes of WNBA caliber preparation and competition with a transformational experience that broadened their perspectives on the global game.

Our Role:

Athlete Advocacy & Experience: Spearheaded the end-to-end journey for 3SSB Select athletes, ensuring they were operationally supported to compete at their highest level while adjusting to an international culture.
Global Logistics & Movement: Orchestrated complex international travel and ground transportation, managing the seamless flow of athletes and staff between Milan, Cinque Terra, Bologna, Venice, and Treviso Italy.
Strategic Liaison: Acted as liaison between brand stakeholders and local Italian partners, ensuring brand standards and performance needs were met across borders.
Holistic Development Support: Coordinated off-court cultural immersion and team-building, maximizing the long-term professional and personal impact of this global milestone.